Without staff, the environment itself needs to guide users. This led to: • combining visual cues with short text • placing instructions exactly where actions happen • reducing reliance on prior knowledge Testing showed that combining text and visuals significantly improved understanding compared to visuals alone. To improve comfort: • visibility was prioritised (e.g. glass, lighting) • layouts avoided hidden or enclosed areas • key functions (like toilets) were easy to locate This reduced hesitation and increased willingness to enter. Not all users interact with the space in the same way. The design accommodates: • quick, functional visits • longer, more relaxed breaks This flexibility allows users to engage on their own terms. Rather than focusing on lowering prices, the approach focused on: • perceived quality • transparency • clearer communication of value Users responded better when they understood what they were getting and why. Storytelling was used as a supporting layer, not the main feature. It focused on: • explaining product origins • showing transparency • adding context where relevant Testing showed that users preferred factual, relatable information over promotional narratives.